REPUBLIC COUNTY ED

The

CHALLENGE

Originally, there were about 100 active users per month on the Republic County ED website. Their goal was to attract new residents and keep existing ones engaged. When we did an SEO audit, we found significant content gaps.

People were searching for cost of living, housing, schools, things to do, and job opportunities, but this information either didn’t exist or was buried, and most pages weren’t optimized.

The

SOLUTION

We mapped out what different audiences needed and built out pages on neighborhoods, amenities, education, and community events.

Each page targeted specific search terms. We also fixed technical issues and improved the site structure. Over one year, we grew from 100 to 14,000 active users per month. The site went from barely ranking to page one for key terms like ‘[area] cost of living’ and ‘moving to [area].’

What made this work was understanding the gap between what they offered and what people could actually find.