SALINA STEEL

The

CHALLENGE

Salina Steel Supply has a long-standing reputation as a reliable “one-stop shop” for metal, but their website didn’t reflect how easy they make it to get the job done. The original Salina Steel site had all the right information, but it was often in the wrong place or spread across too many pages.

This made it difficult for customers to quickly find details that are key in decision making.

The

SOLUTION

We streamlined the entire user experience by simplify their process. This involved merging related pages and breaking down technical industry jargon into clear, simple language.

We explained different metal types, shapes, fabrication, delivery services so that any visitor, regardless of their background, could quickly understand Salina Steel’s product offerings.